If this is the case, you have reached to the right place in this post I'll be talking about it.
Suppose you wrote a post and it is not ranking on the search engines i.e., Goggle,Yahoo,Bing etc
Why it is happening so?
Well, it is because you haven't wrote a SEO friendly post.
What is Seo ?
It is a process where we can optimize the keywords using various paid and unpaid tools and include that particular words in our post,meta description, headings and tags/categories.we can also use Backlinks as well. We are doing this, so our page become visible to the viewers and also to rank it on Search engines. In other words we research and put those words in our post/articles that people are actually searching for. So when they will search it our post will be displayed on the first page of search engines as it contains those words. SEO is a part of Digital Marketing.
Types of SEO
On Page SEO Off Page SEO
On Page SEO is most important in SEO as it carries 95% of total SEO weightage . Whereas off Page SEO is not that important. In off Page SEO we mainly provide links of our websites/page in various social media platforms we do this inorder to bring traffic to our website.
But hey! hangout and just think what if your content is not good people will come for once and will get disappear forever after all 'Content is the king '. Don't you worry here On Page SEO comes to play it's role.
In On Page SEO we optimize the keywords releated to our topics and put it in our content to rank it up. We can also use various tricks like putting the familiar and important headings in our headings H1, sub headings in H2 and so on. Putting catchy and optimize keywords in our description section,giving proper tags,repeating the optimize keywords and using internal and external linking.
Internal and external linking
In internal linking we link our other post to the current post by targeting a keyword so that when people will read our post maybe 30 out of 100 will click that word and we will get traffic to our other post as well whereas in external linking we link our current post keywords to other websites not to gain traffic but to help the reader to understand the meaning of complicated words or sometimes it happens that a word contains numbers of meaning so which meaning we are conveying here in our post they will get to know by it .
Technical SEO
You all have heard about on page SEO off page SEO and many people talks about it only but do to you know Technical SEO is one of the main issue that holds back a large or small website from ranking in Goggle.what is technical seo? Technical SEO is our main website which determine that how well is our website build. Many factors affect our website to get rank in Google or let the Goggle crawlers to crawl in our website. Some of the common factors are maybe it is blocked by URL parameters, the Goggle removal tool, they're blocked by a robot.txt file, wrong placing of tags and lots more. Goggle made it incredibly difficult for a page to rank in Google. So in Technical SEO we deals with this kind of problems,it is the base of SEO. And if your website is not being crawled or facing issues in crawling and if your website loading speed is slow you need to work up in Technical SEO.
White Hat SEO
It is a process of using techniques and methods to rank a website on a search engine at the same time following all the search engines guidelines. If we follow this method our page ranking speed is slow and takes much time to rank up but it is safe and after it gets rank it stays their for a longer period.
Black Hat SEO
It is the opposite of white hat seo here we use techniques and methods were we actually do not follow search engines guidelines to rank our website. Here we use various illegal practices like stuffing, link spam, hidden text, hidden link, cloaking. Here the page ranks up faster but once the search engines find that we are not following their guidelines they de-rank our website.
Grey Hat SEO
We can say that it is the midline between white and black hat seo. Where we follow some of the search engines guidelines and breaks some of them which cannot be caught easily. Many people follow Grey Hat SEO.
Negative SEO
It is a practice where we lower our competitors page ranking on search engines (e.g goggle) They are two types of negative SEO:-
- OFF Page SEO
1-Link farms - It is a practice of black hat seo but let me clear you most part of the black hat seo is negative SEO. Here we connect multiple website by giving Backlinks also know as link farm so that a particular website will get large number of backlinks which let goggle to rank a website also baclinks will drive more traffic. The websites here may of different people's or they might be of one person only.2-Scraping - Also known as copying or auto blog. Here people copy some of the lines or words from other websites to rank our page or create a good content.
3-Forceful Crawling - It is a Practice where a competitor crashes another competitors website but giving them unexpected load which let the Goggle bot crawlers to crawl their websites over and over again so that it get crash and get de-rank by Goggle.
- On Page Negative SEO
1- Modifying content- sometime your competitor will come to your website and modify your pages to redirect them to theirs by using a some HTML Command "display:none"2- Getting the website de-indexed - Obviously your competitors will always want to de-indexed or de-rank your website so that their page or will rank up. Here they will secretly access your website and will change your robots.txt file and give a command to Goggle not to rank or index your website.
3- Hacking a site - some hackers didn't use negative seo and directly hack or try to hack your website so that when Goggle will know about it either they will give you a warning saying your website may be hack or de-rank your website.
Where one can learn SEO?
Well, if you really want to learn SEO you can't learn it in school/institutions. As search Engines keep on changing their algorithms by which they rank a post, whenever Google or any search engines feels that people are slowly learning their algorithms they changes it. So when you learn a way to rank a page in search engines it might work that time but after some days it may not work. So it is totally waste to throw your money . Instead you can do organic research and rank it but make sure you have original and good content.
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