The world is evolving rapidly, people's way of living has also been evolved. Before they buy, sale or commute with each other physically, but nowadays people's schedule are getting busier ,also many people are focusing on online platform day by day . Since the virtual world is getting a huge number of traffic and this number is increasing every day by 5%. People started buying and selling things digitally as for the buyer now it is easy to buy a product and gets delivered wherever they want without taking any extra time out of their busy schedule and for the seller it become easy to open a shop without investing any extra cost for a physical shop. This changes has given rise to the need of 'Digital Marketing'.
What is digital marketing?
In digital marketing a person uses various digital tools and platforms to promote their products or services. Usually they are same as any ordinary marketer but here they advertise virtually they uses various platforms like websites, social media, email and lots more.
Types of digital marketing
Search engine optimization is a process of improving the quality and quantity of a page or a website. Basically we customize our page/website in such a way so that it can reach to the audience and rank up in the particular search engine for free of cost . Mainly we use three different types of SEO .
(a) On page SEO
Here we optimize our webpage mainly our content and HTML source code , so that our page rank higher and gets a huge number of traffic.
(b) Off page SEO
Here we optimize the things outside our webpage, mainly we provide backlinks, optimizing our search engines. Promoting ourself on trustworthy platforms vouching for the quality of our content.
(C) Technical SEO
This kind of SEO mainly focus on the background of the webpage they see the image compression, website loading speed, format of CSS coding in short they optimize every thing in the background that slows the loading speed of website,which is a important factor for website ranking in search engines espically in Google.
2. Content Marketing
This type of marketing mainly provides content in the from of blog post, ebooks and white papers, infographics etc. To promote their business, brand awareness,lead generation and bring traffic.
3. Social Media Marketing
This practice involves promotion in various social media platforms to drive traffic,brand awareness,and generation of leads for the business. Social media platforms we can use are-
- Linkedln
- Snapchat
- Tik Tok
- Pinetrest
4. Pay Per Click (PPC)
It is method of driving traffic to our respective site by paying to the publisher everytime our ads gets clicked we can put our ads on Facebook, Twitter , linkedln etc. One of the famous way is Goggle Ads.
5. Affiliate Marketing
This is a type of activity where we get paid for Promoting someone else's products or services in our blog post, YouTube channels and social media platforms.
6. Native Marketing
Native advertising is a form of paid advertising in various digital platforms . Here instead of showing this ads as a ad they represent it as a part of that particular platform where it is showing mainly they show it in news feed ,stories and as recommendation to them .Here people don't get stuck or feel irritate of your ads but they can feel your presence everywhere .
7. Marketing Automation
Marketing automation refers to the digital forms where our basic marketing activities get automate. Many marketing department can automate our repetitive task or otherwise we can do it manually. Some of them are email newsletters, social media post scheduling, lead-nurturing workflows and campaign tracking and reporting.
8. Email Marketing
Email Marketing is used by the companies to communicate with their customers. Emails is used to promote content, discount, various types of events and direct them to our website.we can also ask them for suscribtion ,sent them thank you letter, welcome letter, holidays offers and follow their activities in our website.
9. Online PR
Online Public Relations is practice of communicating with our potential customers . It is much like our offline PR but here in digital space.Here we engage with them through blog post,social media ,email and some other online means. We ask their opinion on us.
10. Inbound Marketing
Inbound Marketing is practice where we use every digital tactic that are listed above to engage , delight and attract the customer to our products or services.
11. Sponsored Marketing
With sponsored marketing we pay other company or entity to promote our brand. We also pay social media influencer and great personalities to promote our brand.
What does a digital marketer do?
The responsibility of a digital marketer is same as any normal offline marketer but here they can see track their activities in real time . Their main responsibility is to bring traffic to the website, promote products and services, engage with customers,providing them update of our regular activities and build trust.
Does we require a lot of money to learn digital marketing?
No, we don't require a huge amount of money to learn digital marketing we can learn it through various free platforms on goggle, YouTube, Coursera and udemy. You can learn it with goggle Link but reading is not enough you need to practice it.
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